Evidence, Relevance, Consequence, Action. / by D.M. Jerman

When commercials become too much to take,  simply imagine the blowhard actor/voicetalent to be a cold-blooded murderer. Mass murderer, even. Something out of 'Nam. Whitey in flagrante delicto.
Then its all terrible giggles from there. Seriously. The ad loses all context and bleeds entirely any absurd integrity it may have had.
I thought of all this over a cleaning product spot. Corona nearly shot out of my nose. Bartender probably thought I was bananas. Effective.